Business Development

Challenge:
Georgia State University, a major research University, issued a request for proposal to provide Internet access, telephone, and television services to its 2,500 campus housing residents. Incumbents included BellSouth and Comcast. As a small company PurDigital turned to The Enfuse Group to respond to the request for proposal.

Actions:

1. Wrote formal response to request for proposal.
2. Presented proposal to Georgia State University decision-making committee.
3. Developed and manage operational program implementation.

Results:

1. PurDigital won $4.7 million incremental revenue contract, increasing monthly recurring revenue by 50%.
2. PurDigital gained 2,600 new customers.
3. Georgia State University became the first college in the country to offer Internet-based triple play services.
4. PurDigital engaged Enfuse as its outsourced marketing department.