Insight | 1 min

Behavioural scientists and designers create the font you can remember

Published

October 13, 2018

Author

Graeme Curwen

Tags

Sans Forgetica is probably not a typeface you have heard of before, but it is certainly one you are less likely to forget now you have. It was created by a multidisciplinary team of designers and behavioural scientists from RMIT University with the goal of helping the reader to remember what they just read. The font makes your brain work harder to read what has been written, thereby forcing you to take greater notice and commit to memory. Imagine how this can be of use to any marketing department striving to get people to remember their messaging better. The typeface can be downloaded here: http://sansforgetica.rmit/

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Behavioural scientists and designers create the font you can remember

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