The 'Art of the Possible' AI Ideation Workshops with British Heart Foundation

The British Heart Foundation partnered with Enfuse Group to explore where AI could drive the most value across the organisation, resulting in 47 prioritised AI use cases and a clear roadmap to guide future investment and implementation

The Challenge

The British Heart Foundation (BHF) were looking to explore how AI technologies can be leveraged to drive value across the organisation. The aim was to identify and prioritise high-impact use cases where AI can support core activities and strategic goals.

By doing so, BHF could focus investment on the most promising opportunities and develop targeted projects that bring these innovations to life.

A structured approach to discovery and prioritisation were key in ensuring AI is adopted in a way that aligns with the organisation’s mission and delivers measurable benefit.

The Enfuse Approach

Began with carrying out market research into the use of AI across both the private and third sectors, with a focus on practical and innovative applications relevant to each of the British Heart Foundation’s (BHF) directorates:

• Marketing
• Fundraising and Engagement
• HR
• Finance
• Medical
• Technology
• Retail

This allowed us to bring sector-specific insights and best-practice examples into the conversation, demonstrating how AI is already being used to solve challenges and create value in comparable organisations.

We worked closely with each directorate’s leadership team to take a collaborative, hands-on approach to discovery. Through early engagement with stakeholders, we ensured that the opportunities explored were grounded in the day-to-day realities, strategic objectives, and operational pain points specific to each area of the organisation.

As part of this engagement, we designed and facilitated a series of tailored workshops for each directorate. These sessions were structured around a clear set of objectives:

• To build a foundational understanding of AI capabilities and demystify the “art of the possible” in a relevant and accessible way.

• To explore best-practice examples of how AI is being used in similar contexts to achieve efficiencies, improve user experience, and unlock new insights.

• To identify key pain points and opportunities within each directorate’s internal processes and external customer journeys.

• To generate specific AI use case concepts that directly respond to these challenges and opportunities.

• To prioritise use cases based on potential value, strategic alignment, feasibility, and impact.

• To define clear next steps for further development, including where further scoping, piloting, or investment may be needed.

Throughout the process, we maintained close collaboration with BHF’s internal teams to ensure alignment with the broader organisational strategy. This not only helped ensure buy-in from key stakeholders but also built internal confidence and capability to take AI opportunities forward.

The Results

47 AI use cases were identified reflecting opportunities in areas across BHF’s core directorates (Marketing, Fundraising, HR, Finance, Medical, Technology, and Retail.) They were prioritised based on feasibility, strategic alignment, and potential value, providing BHF with a clear roadmap to focus investment on the most promising opportunities.

This initiative stands out as one of the most comprehensive and strategically aligned explorations of AI within BHF to date.

A detailed final report captured the full methodology, including:

• A consistent framework and workshop structure tailored to each directorate.

• An ‘Art of the Possible’ section with best-practice examples from both the third sector and private industry.

• Cross-directorate themes such as Process Automation, Predictive Analytics, and Personalisation.

• A clear value analysis approach used to assess and rank the identified use cases.

The engagement delivered practical outputs, including:

• Insights into shared challenges across the organisation.

• Defined delivery options to move from concept to implementation.

• Actionable recommendations for the next 12+ months, from immediate pilots to long-term strategy.

• Suggested success metrics to track progress and impact.

The report has since helped shape strategic decision-making and established a solid foundation for BHF’s future AI initiatives.

Delivered a series of AI ideation workshops engaging leadership teams across Marketing, Fundraising, HR, Finance, Medical, Technology, and Retail to identify and prioritise high-value use cases. Conducted sector research to bring best-practice examples into discussions, facilitated collaborative sessions to uncover pain points, and generated 47 AI opportunities, which were assessed for feasibility, impact, and strategic alignment. Produced a final roadmap with actionable recommendations, delivery options, and success metrics, enabling BHF to confidently progress from discovery to implementation of AI initiatives.

Exploring how AI could transform your organisation? Speak to Enfuse about how structured AI discovery can surface high-value opportunities and build a clear, prioritised roadmap. Contact Vanessa Kasozi to get started.