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Leadership Lens: Danny Bathmaker on Digital Transformation, Value Creation and the Future of AI
Danny Bathmaker, VP of the Office of the CIO at Inchcape Shipping Services, shares insights on leading global technology transformation, creating business value through modernisation, and preparing for the opportunities presented by AI and automation.

Global transformation moves fast. Behavioural change rarely does.
A global maritime organisation set out to modernise time‑critical communication across 60+ countries. While a new shared‑inbox platform brought automation and visibility, the real challenge was shifting long‑established behaviours around ownership and ways of working. A globally consistent but locally sensitive change approach focused on confidence and enablement rather than speed. Over 2,000 users transitioned successfully, reducing duplication, improving handovers and delivering more consistent customer communication - proving that sustainable transformation depends as much on behaviour as technology.

Designing a Global Way of Working
As organisations scale globally, locally optimised ways of working can introduce complexity, inconsistency, and rising cost. Fragmented processes and siloed communication reduce transparency and slow execution. A unified global operating model, standardising where possible, adapting only where necessary, and supported by trust‑based change management, creates the foundations for efficiency, resilience, and control at scale, without losing sight of local realities.


